978,550 lbs of plastic removed from our business & beaches since 2021... and still counting
That’s why Corona has partnered with Oceanic Global to help Protect Our Beaches nationwide
Our Mission: 100 Beaches Cleaned 1 Million Pounds of Plastic Removed By 2025*
Together with Oceanic Global, we’re not only helping to remove existing plastic pollution off of beaches around the U.S., but we’re also playing our part to reduce the growing demand for new plastics, so they don’t wind up on beaches nationwide in the future.
*Target for Goal Completion is Q3 2025.
About Corona’s Mission to Protect Our Beaches
Through a combination of beach cleanups and thoughtful changes across our business, we aim to remove 1 million pounds of plastic from the beach and our business by 2025. Our beach cleanups are focused on removing plastic from the beach to help divert it from ending up in the ocean and our waterways. At the same time, our business is focused on identifying areas where we can transition away from plastic and help reach a total of 1 million pounds of plastic.
OUR APPROACH
High Impact Cleanups | Community Cleanups | Our Business
High Impact Cleanups:
Annual cleanups with professional cleanup crews focused on removing significant quantities of waste from one highly polluted and/or hard-to-reach location per year. The average amount of waste collected in these high impact cleanups has been ~27,000+ lbs per cleanup to date.
ExploreOur Business:
Removing plastic used in our business (in areas like events, packaging, and merchandise) with the guidance of experts at Oceanic Global
LearnExplore High Impact Cleanups
Together with Oceanic Global and Professional Cleanup Crews Nationwide we’ve partnered on 4 High Impact Cleanups, removing waste from 21 Beaches.
2024: NEW YORK 33,387 LBS OF PLASTIC REMOVED
2024: Waste from New York City and Long
Island flows through storm drains like canal systems and ends up on the perimeter of the coastal NYC beaches, so we chose this location for our 4th high impact cleanup. Together with Oceanic Global and local community partners, we removed 33,387 lbs of waste from New York ecosystems that help protect the city and its human and animal inhabitants.
2023: TEXAS 33,876 LBS OF PLASTIC REMOVED
2023: The Coastal Bend collects more trash per every mile of Texas beach than any other Gulf state. For our third high impact cleanup in Corpus Christi, United by Blue removed 33,876 lbs of plastic waste and cleaned hundreds of miles of cherished beaches on Texas’s Gulf Coast.
2022: CALIFORNIA 16,941 LBS OF PLASTIC REMOVED
2022: The biodiversity-rich Channel Islands off the coast of California are home to hard-to-reach beaches that require specialized technologies and expertise to clean. Our second high impact cleanup with United by Blue removed over 16, 941 lbs of plastic waste from these remote islands as well as the nearby Santa Maria Riverbed.
2021: FLORIDA 31,278 LBS OF PLASTIC REMOVED
2021: Florida’s South Dade Wetlands are an environmentally endangered area near Miami with over 20 threatened species and over 700 species of wildlife! Together with the cleanup experts at United by Blue, our first high impact cleanup removed over 31,278 lbs of plastic waste to help protect the beach and local marine life.
Our High Impact cleanups take place in some of the country’s heavily polluted beaches. While our focus is on plastic, over the years cleanups have uncovered everything from plastic wrappers and fishing nets to refrigerators and electronics at these beach locations. In addition to removing the waste from the beach, the professional cleanup crews we work with sort through the various types of trash they encounter, and repurpose, recycle and/or dispose of it in accordance with the protocols and waste management regulations in each location.
How Corona is Taking Action
80% of plastic comes from land-based sources. To address this, we’ve been spearheading high impact cleanups of America’s most polluted beaches.
Since 2020, we’ve also been hosting community cleanup events at beaches around the country so that we can all help out together.
But that’s not all. We’ve been taking an even closer look at our business practices and working to meet the criteria outlined in Oceanic Global’s Blue Standard to reduce unnecessary plastics and replace them with sustainable alternatives.
62 Beaches cleaned across the USA so far
JOIN A COMMUNITY BEACH CLEANUP
Community beach cleanups bring people together who care about the planet to make an impact on their local communities. Together with Oceanic Global, we’re hosting 100 cleanups in local communities nationwide by 2025.
At 62 beaches cleaned so far, we’re already halfway there!
Similar to our High Impact cleanups, we work with cleanup experts and local partners to sort, repurpose, and recycle the waste we collect from our community cleanups with the goal of sending as little to landfill as possible.*
Since a large quantity of what we find on the beach is non-recyclable plastic, we are also looking internally at our own business practices to identify areas we can transition away from plastic and help reduce plastic pollution at the source.
Join a Cleanup Near You*Plastic and waste disposal protocols and infrastructure vary from city to city. Reach out to your local municipality or visit your local city government's website for specific information on waste management procedures. You can also browse the United States Environmental Protection Agency website for a list of resources by US State.
DISCOVER OUR INTERNAL PLASTIC REDUCTION EFFORTS
Protecting our Beaches means doing what we can to keep plastic off the beach both now and in the future. Through our internal plastic reduction efforts, we’re playing our part to help stop plastics at the source. With the guidance of our partner, Oceanic Global, and the criteria outlined within their award-winning Blue Standard, we’re taking measures to avoid the use of unnecessary plastics and to move towards more sustainable alternatives across our business (think events, packaging, merchandise, to name a few!)
We began evaluating our plastic use with the guidance of Oceanic Global in 2020. Since then, we have been reducing the use of unnecessary plastics and replacing them with more sustainable alternatives wherever possible. So far, we have moved away from using 863,068 lbs of plastic within our business, and we’re just getting started.
Corona is committed to constantly learning and improving. Together with Oceanic Global, we will continue to evaluate our business, better our practices where we can, and take on new opportunities to Protect Our Beaches.
Small changes add up.
Check out some of our recent actions:**
Plastic Reduction Efforts
| Category | Action Taken | Impact-to-date (lbs) |
|---|---|---|
|
We are reducing the use of pennant strings all together and extending use of those that already exist. |
270,809 lbs |
|
We are reducing the use of plastic buckets and are prioritizing metal buckets as an alternative. |
145,560 lbs |
|
We have significantly reduced the use of large marketing displays all together. |
128,933 lbs |
|
We are moving away from plastic signage and reusing existing signage wherever possible. |
8,696 lbs |
|
We have transitioned towards wobblers composed of less plastic and are reducing our use of wobblers all together. |
6,822 lbs |
|
We have transitioned away from plastic sunglasses and towards sunglasses made with wheatgrass. |
1,370 lbs |
Interested in learning more about how to play your part?
Explore free education and resources from our partners at Oceanic Global.
**Plastic reduction utilizes annual procurement data across business operations. Plastic reduction is based on an annual comparison of total weight of products procured and total plastic weight of products procured, adjusting for organization scale and product procurement changes. Internal plastic reduction focuses on specific procurement data across high-volume teams. Reduction impact metrics are not representative of all Corona operations.
